You already know that customers are demanding shorter runs, quicker turns, and lower prices, but did you know the digital printing business is about to explode? According to a CAP Ventures study; The Next Generation Digital On Demand Color Printing Opportunity, Print customers will be spending over $47.5 billion on digital print and printing-on-demand by the year 2007. The challenge is digital printing and print-on-demand strategies DON’T WORK WITH TRADITIONAL PRODUCTION PROCESSES! It just costs too much. That’s why your competitors are turning to online solutions and phrases like web-to-print are becoming the new jargon of the industry.

So what is web-to-print? The simple answer is; web-to-print is the use of advancing internet technology to manage the print production process. While there are literally hundreds of companies offering web-to-print solutions, don’t be fooled by the simplicity of the definition. Like most things in these days web-to-print solutions come in a wide range of shapes and capabilities. Some do little more than pass files from an FTP site while others truly test the bounds of technology.

At Now Technology Group, our web-to-print solutions are on the leading edge of technology. That means we have web-enabled storefronts that make design, editing, estimating, order entry, production scheduling, list management and approvals a snap. And when the order is ready, and approved for production it can go directly to a digital press.

That’s no small accomplishment when you consider that every digital print manufacturer has their own unique digital print language. In our case, our web based software currently provides direct communications with the following print manufacture partners